Greater Cleveland PC Users Group

Google Fast Flip
GCPCUG - January 9, 2010

Google Fast Flip is an online news aggregator from Google Inc. that mimics the experience of flicking through a newspaper or magazine, allowing visual search of stories in manner similar to microfiche. It was launched in beta by Google Labs at the TechCrunch 50 conference in September 2009.

The site presents images of stories from Google's news partners, which can be clicked on to navigate to the story on the news provider's own website. Stories can be scrolled between using the mouse or cursor keys. The presentation of stories uses a similar algorithm to Google News, but stories can be ordered by publication as well as by subject. Krishna Bharat of Google News has said that "Fast Flip is mostly for longer shelf-life content, the kind of content you want to recommend to other people."

Fast Flip was created after Larry Page "asked why the web was not more like a magazine, allowing users to flip from screen to screen seamlessly." Fast Flip is available on iPhone and Android mobile devices.

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